name is Jeroen Halverstad better known as the mind behind Plan78 Photography
Concept. I am an avid photographer and image builder who takes great pride in
capturing compelling photos of cyclists. My story
begins in the Netherlands. I was born in the city of Nijmegen in 1980. I
became interested in the sport of cycling and photography at a very young age.
At the age of three, I was gifted with my first bicycle and my first camera.
Both items were constructed of wood, but unbeknownst to me, the love I felt for
these two possessions would shape my future and create a path to marrying my
two greatest passions – cycling and photography.
much of my teen years at race events as a spectator, amazed by the intensely
competitive but welcoming nature of this sport. It became a part of my DNA. I
soon learned that cycling is a grueling sport that generates a wide variety of
sentiments in cyclists and spectators, and I needed to be the one to tell their
story through photography.
not necessarily a one-person effort but that of a team that helps to get the
cyclists to race day. It has a single goal in mind, and I am there to document
it with my process of photography.
way to tell the story of cyclists than with images?
Your Story Through Photography: I Create Portraits
portraits that capture the ambiance, the mood, and the drive of the team
participating in the sport. My clients appreciate my ability to capture genuine
emotions and compile all of the footage into a package of keepsakes that tells
worked with grand tour winners and amateur cyclists alike.
to photographing these events, I am a weekend warrior who relishes the
opportunity to get out there on a mountain bike or road bike and connect with
the trails and roads.
ready to tell your story using photography? Drop me a line and let’s get